Free Articles

StorySelling Secrets:
How to tell the right story the right way

“Where to Find Tales to Tell” – Sure, you see the benefits of storytelling in making business connections, but how do you find tales that are suitable? This article offers resources and advice.

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“Before You Tell a Story…” – So you’ve located the tale and are raring to go? Stop and read this checklist first to make sure your story will hit the mark.

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“Using a Why-I’m-Here Story to Connect With Clients” – Want to build trust with clients? Tell the story of why you do the work you do.

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